When building a consumer-facing product, virality is a key element. Virality simply converts streams of incoming customers into new streams of incoming customers, without the cost of its acquisition (or at least without part of it). Product Virality, when done properly, allows startups to scale fast. Virality origins from the name “virus” and borrows elements […]
We can’t hide it, it’s every early-stage startup Founder’s dream. Every CEO nowadays in the startup scene wants to have a very low Cost of Customer Acquisition via a scalable traffic source. That’s the ultimate dream, that’s how you build a cash cow, how you raise big funding rounds and how you get lots of […]
Dynamic Search Ads (or DSAs) is a powerful tool that helps you scale and boost your PPC account, when things become sluggish. They ‘re mainly and best used when promoting products via paid search, and more specific on Google Shopping.
I’ve been surfing around the web tonight and I bumped into an article on LinkedIn written by Clayburn Griffin, who is coincidentally the owner of a Digital Marketing agency based in NYC. The specific article for me is part of the vice circle of poorly written marketing material which aims to attract visitors that probably […]
Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber, Airbnb and Dropbox are just a few examples. Building a referral program from scratch is a quite intense process since it requires to take many […]
In a Growth Hacker’s everyday life, user acquisition is one of the KPIs that are always in mind and continuous effort is been done in order to optimize the various traffic channels in order to bring the best results. In many industries, many businesses rely a lot on organic traffic for user acquisition, since as a channel […]
In the SEO world, one of the first things that marketeers do in order to push their offsite efforts is the analysis of the backlink profile of the competitor(s). There are several tools in the market, although the two best tools are Ahrefs and MajesticSEO. The majority of the rest of the tools have either […]
When someone is internationalizing his organic acquisition efforts, hreflang sitemaps are a great way to indicate to Google the various available languages of a website and spread the SEO visibility across the different markets.
Many SEOs around the globe try to rank their videos online and apply video SEO tactics. The most common web spaces that digital marketers try to rank their videos online are the two largest search engines in the world, Google and Youtube. For this reason, this guide is going to be split into two parts, […]