The maths behind Product Virality and Referral Marketing

When building a consumer-facing product, virality is a key element. Virality simply converts streams of incoming customers into new streams of incoming customers, without the cost of its acquisition (or at least without part of it). Product Virality, when done properly, allows startups to scale fast. Virality origins from the name “virus” and borrows elements […]

23 Things to consider when building a referral program

Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber, Airbnb and Dropbox are just a few examples. Building a referral program from scratch is a quite intense process since it requires to take many […]