Startups: Why You Will Never Drive your CAC Close to Zero

Startups: Why You Will Never Drive your CAC Close to Zero

We can’t hide it, it’s every early-stage startup Founder’s dream. Every CEO nowadays in the startup scene wants to have a very low Cost of Customer Acquisition via a scalable traffic source. That’s the ultimate dream, that’s how you build a cash cow, how you raise big funding rounds and how you get lots of press attention through your unbeatable growth rates. But very few startups succeed on doing that, and there are reasons behind it.

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