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Day: February 18, 2019

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The maths behind Product Virality and Referral Marketing
February 18, 2019

The maths behind Product Virality and Referral Marketing

  • Referral Marketing
  • giankar

When building a consumer-facing product, virality is a key element. Virality simply converts streams of incoming customers into new streams of incoming customers, without the cost of its acquisition (or at least without part of it). Product Virality, when done properly, allows startups to scale fast. Virality origins from the name “virus” and borrows elements […]

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