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The maths behind Product Virality and Referral Marketing
When building a consumer-facing product, virality is a key element. Virality simply converts streams of incoming customers into new streams of incoming customers, without the cost of its acquisition (or…
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Startups: Why You Will Never Drive your CAC Close to Zero
We can't hide it, it's every early-stage startup Founder's dream. Every CEO nowadays in the startup scene wants to have a very low Cost of Customer Acquisition via a scalable…
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Optimize your Dynamic Search Ads with Schema.org mark-up
Dynamic Search Ads (or DSAs) is a powerful tool that helps you scale and boost your PPC account, when things become sluggish. They 're mainly and best used when promoting…
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The bona fide value of Technical SEO
I've been surfing around the web tonight and I bumped into an article on LinkedIn written by Clayburn Griffin, who is coincidentally the owner of a Digital Marketing agency based…
Read more23 Things to consider when building a referral program
Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber,…
Read moreGrowth Hacking SEO for 2015
[caption id="attachment_126" align="alignnone" width="800"] Image from visualvib.es[/caption] In a Growth Hacker's everyday life, user acquisition is one of the KPIs that are always in mind and continuous effort is been done…
Read moreHow to hide part of your backlink profile from your competitors
In the SEO world, one of the first things that marketeers do in order to push their offsite efforts is the analysis of the backlink profile of the competitor(s). There…
Read moreHow to build hreflang XML Sitemaps with Excel
When someone is internationalizing his organic acquisition efforts, hreflang sitemaps are a great way to indicate to Google the various available languages of a website and spread the SEO visibility…
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Video SEO: The only guide you need
Many SEOs around the globe try to rank their videos online and apply video SEO tactics. The most common web spaces that digital marketers try to rank their videos online…
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