I am Yannis Karagiannidis, Growth Marketing Consultant and advisor living in London, United Kingdom. I have rich experience in web site design and building and customisation, also I am good at WordPress.
People often characterise what I do as Growth Hacking or Growth Marketing, I believe that I deliver growth by using Performance Marketing, Product Management and Data.
I’m excited to help startups grow in sustainable and scalable ways based on full-funnel approaches and 360 channel optimisation.
Why me as Growth Consultant
Rather just have being an employee, I've been an entepreneur as well.I co-founded and exited two startups. That let's me bring energy, passion and huge amount of learnings on how to grow a business
I don't leave any questionmarks when it comes to growth. My disruptive ideas are being tested with experiments on the product, messaging, design and a lot more. Always backed up with data.
I have worked with early-stage seed-funded startups as well Fortune 500 companies. I covered industries such as Fintech, SaaS, Travel, Marketplaces both in B2B and B2C environments
My 12+ years in the industry allowed me to develop high expertise in 5 main areas: performance marketing, user experience design, product development, analytics and automation.
No wasteage on time or effort. Focus on the right metric from the first moment. Acquisition, retention or revenue issue? I will try to tackle it without abusing resources at the shortest time.
I believe in quick and frequent iterations to optimise channels as well as the user journey. I provide real-time feedback on what's working and what's not.
Companies that trusted my growth skills
Growth Marketing content
Speak to a Growth Consultant
Growth: my areas of focus
Increase Customer Acquisition
Starting from acquisition channel and tactics up to onboarding funnels, successful companies should have a continuous flow of new customers and not waste marketing dollars.
Things I can help you with:
- Increase your traffic and / or leads
- Optimise your marketing channels & campaigns. I cover all things PPC, Display & Retargeting.
- Generate traction for new product launches
- Improve SEO and Content Marketing.
- Discover new acquisition channels
- Create viral loops and network effects within your product that brings organic customers
- Improve conversion rates across your funnel
Frequently asked questions
Growth Hacking is a process of rapid experimentation across the marketing funnel, product development, sales segments, analytics and other areas to identify the most efficient ways to grow and scale a business.
While personally I hate the term “Hacker” in the growth context (would be more suitable to use a term such as Growth Manager instead of Hacker), the function of a Growth Hacker the past 3-5 years has proven to be an effective skillset that covers a broad range of knowledge and has the executional capacity to deliver results autonomously or as part of a wider growth team.
The answer is simple here. Is the channel actually trackable? If so, I can apply growth tactics.
The differences are very slim despite the fact that both terms are widely abused recently. In general, growth hacking has less to do with traditional marketing functions such as brand or PR and is more focused in measurable, quantifiable channels that deliver predictive results. However, both together deliver the best results.
Typically, I run various experiments for at least 2-3 months before I deliver a scalable and repeatable strategy. But initial results might show up as soon as 48h after kick-off – it all depends to the product, industry, level of previous optimisation and traffic, existing team resources etc.