Yannis, your Growth guy
I’m a Growth Marketing Consultant, Growth Hacker, Product-led Growth ambassador
About Me
I am Yannis Karagiannidis, Growth Marketing Consultant and advisor living in London, United Kingdom. I have rich experience in web site design and building and customisation, also I am good at WordPress.
People often characterise what I do as Growth Hacking or Growth Marketing, I believe that I deliver growth by using Performance Marketing, Product Management and Data.
I’m excited to help startups grow in sustainable and scalable ways based on full-funnel approaches and 360 channel optimisation.
94
Projects completed
5670
Cups of coffee
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Satisfied clients
35
Event speaches
Why me as Growth Consultant
1. Entepreneurial
Rather just have being an employee, I've been an entepreneur as well.I co-founded and exited two startups. That let's me bring energy, passion and huge amount of learnings on how to grow a business
2. Experimental
I don't leave any questionmarks when it comes to growth. My disruptive ideas are being tested with experiments on the product, messaging, design and a lot more. Always backed up with data.
3. Experienced
I have worked with early-stage seed-funded startups as well Fortune 500 companies. I covered industries such as Fintech, SaaS, Travel, Marketplaces both in B2B and B2C environments
4. Expertise
My 12+ years in the industry allowed me to develop high expertise in 5 main areas: performance marketing, user experience design, product development, analytics and automation.
5. Effective
No wasteage on time or effort. Focus on the right metric from the first moment. Acquisition, retention or revenue issue? I will try to tackle it without abusing resources at the shortest time.
6. Execution
I believe in quick and frequent iterations to optimise channels as well as the user journey. I provide real-time feedback on what's working and what's not.
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Growth: my areas of focus
Acquisition
Increase Customer Acquisition
Starting from acquisition channel and tactics up to onboarding funnels, successful companies should have a continuous flow of new customers and not waste marketing dollars.
Things I can help you with:
- Increase your traffic and / or leads
- Optimise your marketing channels & campaigns. I cover all things PPC, Display & Retargeting.
- Generate traction for new product launches
- Improve SEO and Content Marketing.
- Discover new acquisition channels
- Create viral loops and network effects within your product that brings organic customers
- Improve conversion rates across your funnel
Activation
Optimise Customer Activation
Attracting users is great, but not very useful if you ‘re struggling to activate them to start using your product. Nurturing and guiding your customers through your product’s happy paths is crucial for success. I will help your customers discover your “Aha!” moment and enjoy fully the benefits of your product.
Things I can help you with:
- Improve your onboarding experience; Funnel, CX, UI and CRM
- Automate your onboarding communications
- Remove onboarding friction
- Reduce your onboarding customers and improve unit economics
Retention
Improve Customer Retention
Solving Acquisition and Activation issues is solving half of the problem. If customers don’t stick to the product or service, it probably means that you don’t have a sustainable funnel or even business, and you will struggle to achieve sustainable growth. Retention is the core of growth hacking.
Things I can help you with:
- Accurate retention analysis
- Advanced techniques for retaining users, as well as reactivating churned cohorts.
- Retention loops within your product and your communications
- Improvements of LTV
Revenue
Generate more revenue
Customers that pay to use your service are the ones that really fuel your company. Increasing ARPU, MRR and finding new revenue streams is part of the Growth Hacking Mindset I offer.
Things I can help you with:
- Increase your paying customer base
- Maximize the efficiency of free trials and freemium accounts
- Customer engagement to decrease churn
- Capture and Measure the correct metrics
Referral
Smashing referral programmes
Getting your own customers bring you new business through a constant and viral wave of invitations and network effects – there is no better way to grow your business and your brand!
Things I can help you with:
- Setup and optimisation of referral programmes
- Product loops and network effects
- Viable referral unit economics
Frequently asked questions
Growth Hacking is a process of rapid experimentation across the marketing funnel, product development, sales segments, analytics and other areas to identify the most efficient ways to grow and scale a business.
While personally I hate the term “Hacker” in the growth context (would be more suitable to use a term such as Growth Manager instead of Hacker), the function of a Growth Hacker the past 3-5 years has proven to be an effective skillset that covers a broad range of knowledge and has the executional capacity to deliver results autonomously or as part of a wider growth team.
The answer is simple here. Is the channel actually trackable? If so, I can apply growth tactics.
The differences are very slim despite the fact that both terms are widely abused recently. In general, growth hacking has less to do with traditional marketing functions such as brand or PR and is more focused in measurable, quantifiable channels that deliver predictive results. However, both together deliver the best results.
Typically, I run various experiments for at least 2-3 months before I deliver a scalable and repeatable strategy. But initial results might show up as soon as 48h after kick-off – it all depends to the product, industry, level of previous optimisation and traffic, existing team resources etc.