The bona fide value of Technical SEO

I’ve been surfing around the web tonight and I bumped into an article on LinkedIn written by Clayburn Griffin, who is coincidentally the owner of a Digital Marketing agency based in NYC.

The specific article for me is part of the vice circle of poorly written marketing material which aims to attract visitors that probably will convert into leads, and literally says nothing. Well done @ClayburnI lost three minutes of my life on this. Although, this article gives me an opportunity to touch the topic of the real value of the technicalities in search engine optimization.

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23 Things to consider when building a referral program


Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber, Airbnb and Dropbox are just a few examples.

Building a referral program from scratch is a quite intense process since it requires to take many things in consideration. In this article, I’ll try to summarize the most important things to consider in the process of building a referral program. Examples will be highlighted of companies that do things in the right way and cases of products that don’t do things well.

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Growth Hacking SEO for 2015

Growth Hacking SEO for 2015
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In a Growth Hacker’s everyday life, user acquisition is one of the KPIs that are always in mind and continuous effort is been done in order to optimize the various traffic channels in order to bring the best results. In many industries, many businesses rely a lot on organic traffic for user acquisition, since as a channel it is quite stable (as long as you avoid manipulation), efficient and cheap. Instead of re-capping the search engine changes and trends for the current year, this article will focus on a few things that a Growth Hacker should focus on SEO for 2015 in order to retain and improve rankings, to have a competitive advantage versus the tough competition and improve the user experience plus fuel conversions.

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How to hide part of your backlink profile from your competitors

How to hide part of your backlink profile from your competitors

In the SEO world, one of the first things that marketeers do in order to push their offsite efforts is the analysis of the backlink profile of the competitor(s). There are several tools in the market, although the two best tools are Ahrefs and MajesticSEO. The majority of the rest of the tools have either smaller indexes than these too or base their data on these two indexes. Since data from Google Webmaster Tools is private and exclusive to the website owner, most SEOs base their competitor analysis on these two tools.

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How to build hreflang XML Sitemaps with Excel

Building hreflang sitemaps with Excel

When someone is internationalizing his organic acquisition efforts, hreflang sitemaps are a great way to indicate to Google the various available languages of a website and spread the SEO visibility across the different markets. Continue reading “How to build hreflang XML Sitemaps with Excel”

Video SEO: The only guide you need

Many SEOs around the globe try to rank their videos online and apply video SEO tactics. The most common web spaces that digital marketers try to rank their videos online are the two largest search engines in the world, Google and Youtube. For this reason, this guide is going to be split into two parts, since the methodologies differ and will help you understand better the difference between ranking a video for Continue reading “Video SEO: The only guide you need”