Referral Marketing

The maths behind Product Virality and Referral Marketing

When building a consumer-facing product, virality is a key element. Virality simply converts streams of incoming customers into new streams of incoming customers, without the cost of its acquisition (or…

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23 Things to consider when building a referral program

Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber,…

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