Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber, Airbnb and Dropbox are just a few examples.
Building a referral program from scratch is a quite intense process since it requires to take many things in consideration. In this article, I’ll try to summarize the most important things to consider in the process of building a referral program. Examples will be highlighted of companies that do things in the right way and cases of products that don’t do things well.