The bona fide value of Technical SEO

I’ve been surfing around the web tonight and I bumped into an article on LinkedIn written by Clayburn Griffin, who is coincidentally the owner of a Digital Marketing agency based in NYC. The specific article for me is part of the vice circle of poorly written marketing material which aims to attract visitors that probably…

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23 Things to consider when building a referral program

Referral programs have shown their value over the last few years and there are many multi-billion dollar companies out there that based their efforts for growth on referral schemes. Uber, Airbnb and Dropbox are just a few examples. Building a referral program from scratch is a quite intense process since it requires to take many…

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Growth Hacking SEO for 2015

In a Growth Hacker’s everyday life, user acquisition¬†is one of the KPIs that are always in mind and continuous effort is been done in order to optimize the various traffic¬†channels in order to bring the best results. In many industries, many businesses rely a lot on organic traffic for user acquisition, since as a channel…

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Video SEO: The only guide you need

Many SEOs around the globe try to rank their videos online and apply video SEO tactics. The most common web spaces that digital marketers try to rank their videos online are the two largest search engines in the world, Google and Youtube. For this reason, this guide is going to be split into two parts,…

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